Bayside Associates and its subsidiaries continue to operate on the same values since its inception as a family owned business in 1996. Our company was founded to help business owners save money through restructuring their existing life insurance coverage. Currently we have locations in Calgary, Edmonton, and British Columbia.

Established as a “true” independent brokerage operation, we shop the entire market for our clients in order to obtain the best life insurance rates available from quality life insurance companies. We have made a commitment to our clients that we will never become a captive or exclusive agent representing only one or two life insurance companies. This commitment also requires us to maintain a very high standard when selecting our Regional Senior Executive Associates and Brokers.

Our team is highly skilled in all aspects of how life insurance will fit into your overall business and personal planning. We believe that the business owners we meet are knowledgeable about the importance of having adequate life insurance to provide for estate taxes (capital gains) and/or equalizing estate distribution among their families. We do not see our role as that of convincing business owners to acquire more life insurance; rather we see our role as assisting them to restructure their existing life insurance. Sometimes, the product type may be wrong for the situation or the cost of the coverage too expensive when compared to what is currently available in the marketplace. There are some occasions where the value of the coverage has not kept up to the needs of the client.